214x ROI: How an Integrated Strategy Secured $8.5 Million in Projects in Just Three Months

Platforms

Email
Linkedin
CRM
Content
Landing Page

What we did

Email Automation & Outreach
LinkedIn Outreach
Content Creation
Lead Magnet Integration
Landing Page Optimization

Request strategy session

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Proposal

‍

The client primarily relied on bottom-of-funnel strategies and sought to expand their reach to secure high-value projects that would significantly boost their growth. They needed an integrated and multi-touchpoint strategy that could generate, segment, and nurture leads through a structured journey.

‍

To nurture or “qualify” these leads, we employed a three-step funnel designed to filter potential customers through a journey, designed to nurture intent users. We generated leads through a combination of direct outreach and inbound marketing, leveraging advanced user intent data tools to identify enterprise prospects with relevant online activity. By offering gated content—such as white papers and guides—in exchange for contact information, we captured highly qualified leads who had 'raised their hand.' All leads were integrated into the client's CRM, so that we could further segment the leads.

‍

Main Objectives

Expand Outreach: Transition from bottom-of-funnel reliance to a broader strategy that captures high-value projects.
Generate and Qualify Leads: Develop a structured system to identify, segment, and nurture potential customers effectively.‍
Drive Sustainable Growth: Build a scalable, multi-touchpoint marketing strategy to support long-term business objectives.

‍

Strategies Implemented

‍

Strategic Planning and Goal Setting

We began with an in-depth discovery session to evaluate the client’s existing marketing channels and align their goals with actionable KPIs and OKRs.

Content Marketing and Lead Generation

We created high-value content such as white papers to attract and engage prospects. Conversion-optimized landing pages were designed to move them into the funnel seamlessly.

Advanced Targeting and CRM Optimization

We leveraged advanced user intent data tools to reached out to enterprise prospects. CRM was optimized to ensure accurate data segmentation and faster lead response times.

Solution provided

‍

1. Strategic Planning and Goal Setting

‍

We conducted an in-depth discovery session to assess marketing channels and set clear objectives. A strategic marketing plan was developed with KPIs and OKRs aligned to revenue goals. Using data-driven insights, we calculated the weekly lead targets needed to meet annual goals.

‍

2. Content Marketing and Lead Generation

‍

We created high-value content, such as white papers and guides, to attract qualified prospects. Conversion-optimized landing pages were designed to capture leads efficiently and encourage action.

‍

3. Advanced Targeting and Outreach

‍

Using user intent data tools, we identified enterprise prospects for hyper-targeted outreach. Personalized email campaigns and a multi-step LinkedIn sequence nurtured leads and enhanced engagement.

‍

4. CRM Optimization and Lead Nurturing

‍

We optimized the CRM system to improve the lead journey, ensuring clean data and effective segmentation. Tailored messages engaged prospects and boosted conversions.

‍

The Results

$8.5M in Projects

Secured projects worth $8.5 million within three months.

214x ROI

Achieved an exceptional return on investment, far exceeding the client's expectations.

High-Profile Projects Secured

A $2M contract to refloor North America’s second-largest mall, signed maintenance deals for 21 buildings, and landed an aquarium exterior refurbishment project.

Increased Engagement and Conversion Rates

Sent over 4,000 connection requests, with 800+ accepted. Out of these, 270+ replied, and 80+ were qualified leads.

Improved Market Position

The client established themselves as the go-to provider for specialized services in their industry.

Conclusion

‍

Our fully integrated marketing campaign not only delivered an outstanding ROI but also transformed the client's lead generation process by nurturing prospects through every stage of the buyer's journey. By focusing on strategic planning, advanced targeting, and personalized outreach, we set the client on a path to immediate and sustained growth with a pipeline filled with high-value projects.

‍

Next Steps

‍

If you're looking to amplify your lead generation efforts and secure substantial projects, contact us to discover how our tailored strategies can drive exceptional results for your business.

No items found.

Engaging Content and Social Media Strategies for One of the Largest CBD Companies

The client was facing significant challenges in reaching their target audience due to CBD category restrictions, lacking a cohesive online sales strategy, and having no meaningful customer data due to a siloed retail strategy.

Studio Level Mini Documentary for a Global Retail Brand

The client was struggling to attract top talent to remote locations by communicating the unique lifestyle and benefits.

Recruitment Strategy Enhancement for a National Tire Retailer Across 250 Locations

Despite a strong industry presence, the company struggled to convey its vibrant company culture and growth opportunities effectively, affecting their recruitment outcomes.

214x ROI: How an Integrated Strategy Secured $8.5 Million in Projects in Just Three Months

In less than three months, we delivered a remarkable 214x ROI for a national painting and flooring company through a strategic marketing campaign. By implementing a targeted and integrated approach, we filled their pipeline with $8.5 million in projects. These included commercial, institutional, and industrial undertakings such as the complete reflooring of the second-largest mall in North America, covering over 5 million square feet.