Recruitment Strategy Enhancement for a National Tire Retailer Across 250 Locations

Platforms

LinkedIn
Job Board Platforms

What we did

Strategic Ad Placement
Recruitment Ad Content Design and Management
Employer Branding

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The client, a leading tire retailer with 250 locations across Canada, faced significant challenges in attracting skilled professionals nationwide. Despite a strong industry presence, the company struggled to convey its vibrant company culture and growth opportunities effectively, affecting their recruitment outcomes.

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Proposal

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We proposed a comprehensive branding and recruitment strategy aimed at showcasing the company’s dynamic work environment and clear path for professional development. The plan included revamping the Employer Value Proposition (EVP), creating compelling ad content, and strategic placement across key recruitment channels.

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Main Objectives

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Elevate the company's employer brand to attract high-caliber candidates
Reduce recruitment costs by improving ad efficiency
Fill critical roles across national locations promptly

Strategies implemented

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Employer Brand Discovery Session

Conducted a workshop to refine the company’s EVP and align it with the goals and expectations of the modern workforce.

Dynamic Ad Content Creation

Developed engaging multimedia content, focusing on the company's commitment to employee growth and a supportive work environment.

Strategic Distribution and Analytics

Implemented a targeted ad distribution strategy on platforms like LinkedIn and industry-specific job portals.

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Solution provided

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We optimized the client’s employer branding, highlighting their operations' scale and the potential for career advancement within the company. The newly designed recruitment ads, characterized by engaging content and strategic placements, significantly lowered application costs and attracted more qualified candidates.

The result

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Increased Quality of Applications

Helped to streamline the hiring process and reduce time-to-hire.

Enhanced Brand Visibility

Significantly boosted the client’s visibility as a top employer in the retail sector.

Filled Key Roles Efficiently

Successfully filled numerous critical positions across the country.

Conclusion & Future outlook

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This project was a resounding success, meeting all initial objectives and significantly enhancing the client's recruitment strategy. With the new employer branding and optimized ad campaigns in place, the client is well-positioned to attract top talent continuously. Discussions for further refining the strategy and expanding the scope of recruitment efforts are already underway.

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