Studio Level Mini Documentary for a Global Retail Brand

Platforms

  • LinkedIn
  • Instagram
  • YouTube

What we did

  • Video Production
  • Recruitment Strategy
  • Content Distribution Planning
  • Brand Awareness
  • Employer Branding

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The client needed an effective way to communicate the unique benefits of working remotely, emphasizing aspects like financial freedom, job security, and a desirable lifestyle. However, there was a lack of awareness among potential employees about the opportunities and lifestyle benefits available in these remote locations.

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Proposal

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We suggested a studio-level video strategy to bolster branding and EVP (Employee Value Proposition) for remote roles. The strategy included a highlight reel to spark initial interest and a more detailed mini-documentary to deepen engagement during the recruitment process. These videos featured real-life testimonials to authentically portray the lifestyle and benefits of remote living and working. We planned to utilize snippets from the documentary across social media to sustain engagement and direct viewers to the full content.

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Main Objectives

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  • Attract top talent to remote locations by communicating the unique lifestyle and benefits.
  • Increase application rates and fill desired roles.
  • Enhance brand image and community engagement.

Strategies implemented

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Brand Discovery Session

Conducted a brand discovery session with the entire team to align the brand archetype and update their Employee Value Proposition.
Strategic Marketing and Content Creation

Created video content that can be cut down into various formats to be disseminated across Instagram, LinkedIn, Youtube and other social media or digital platforms as needed.
Studio-Level Accounting for Grant Eligibility

Managed all cost accounting at studio level to ensure potential grant eligibility for the second phase of the project.

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Solution provided

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We developed a concise video to showcase diverse roles and desirable locations, coupled with a mini-documentary that highlighted the advantages of remote relocation. This was supported by character profiles and brief promotional clips tailored for a targeted YouTube advertising campaign. Our strategic approach also included job listing ads, social media retargeting campaigns, and targeted LinkedIn outreach campaigns.

The result

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Improved Brand Perception

Enhanced the brand's market image, making it more appealing to potential employees.
Enhanced Brand Visibility

Significantly boosted brand awareness and engagement.
Filled Key Roles

Strengthened the company's operational capabilities in remote areas.

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Conclusion & Future outlook

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The project was a resounding success, achieving all objectives and providing the client with a powerful tool for future recruitment. There are already discussions and plans being forged for a phase two of the project, taking a deeper look into these remote communities and engaging further with the community leaders, touching more of their remote retail locations.

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